Last updated: 21 July 2025
Direct Alarm Systems Limited (“Direct Alarm Systems”, “we”, “us”, “our”) is the controller of the personal data that we collect through this website (https://www.directalarmsystems.com).
Our registered office is [insert registered address], United Kingdom. Our company number is [insert company number].
If you have any questions about this notice or about how we handle your personal data, you can contact us:
Telephone: 0845 9000 696
When you visit our website we use Google Analytics to help us understand how people use our site. The service collects:
the pages you view and the time spent on each page;
the type of browser, device and operating system you use;
your approximate geographic location (for example, town or county);
an anonymised Internet Protocol (IP) address.
Google Analytics sets first‑party cookies on your device to gather this information. IP addresses are truncated (so you cannot be identified) before being sent to Google.
If you complete our online contact form we collect the information you supply, which typically includes:
your name;
your email address;
your telephone number (optional);
any other details you choose to include in your message.
| Purpose | Personal data | Legal basis (UK GDPR) |
|---|---|---|
| Website analytics | Usage data listed in §2.1 | Article 6(1)(f) – legitimate interests (to understand how our site is used and improve its performance and content). |
| Responding to enquiries | Contact details and message | Article 6(1)(b) – taking steps at your request prior to entering into a contract; and Article 6(1)(f) – legitimate interests (to provide effective customer service). |
Google Analytics cookies (such as _ga and _gid) may remain on your device for up to two years. You can refuse or delete these cookies at any time via your browser settings, or by installing the Google Analytics Opt‑out Browser Add‑on.
Analytics data are retained in Google Analytics for 14 months.
Enquiry details are kept for as long as necessary to deal with your request and for a further seven years in case of follow‑up queries or legal claims.
We do not sell or rent your personal data.
Analytics information is shared with Google LLC, which processes the data on our behalf in the United States under the EU–US Data Privacy Framework. Appropriate safeguards are in place through Google’s certification to that Framework and through Standard Contractual Clauses.
We may disclose personal data to our professional advisers or to competent authorities where required by law, but only to the extent strictly necessary.
Where personal data are transferred outside the United Kingdom (for example, to Google LLC in the United States), we ensure that one of the appropriate safeguards set out in Chapter V of the UK GDPR is in place.
We use encryption (HTTPS/TLS) to protect data in transit and maintain appropriate technical and organisational measures to safeguard information stored on our systems.
Under the UK GDPR you have the right to:
access the personal data we hold about you;
rectify inaccurate or incomplete data;
erase your personal data in certain circumstances;
restrict or object to our processing;
data portability – receive a copy of your data in a structured, commonly‑used format;
withdraw consent where processing is based on consent (note: we do not currently rely on consent); and
lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
To exercise any of these rights, please contact us using the details in §1.
We may update this Privacy Policy from time to time. Any changes will be posted on this page and, where appropriate, notified to you by email. Please check back regularly so you are aware of the latest version.
© Direct Alarm Systems Ltd 2025
